Ian McCarroll/
Pete Ritchie, contributing artists
Rhys Dippie, technology director
Craig Baxter/
Josh Fourt-Wells/
Dale Hobson/
Geoff Kirk-Smith/
Alex McLeod/
Craig Speakman/
Gary Sullivan, animators
Frank Rueter, computer generated imagery
Philippe Lods, Thirty Second Films, editor
Franklin Rd, sound design
Damon Duncan, director
Amanda Chambers, executive producer
Assembly, production company
Colenso BBDO, ad agency
Fonterra Brands (New Zealand) Ltd., client
“To launch Anchor’s new light-proof milk bottles, we were given the challenging task of creating glass cows filled with milk. The compelling idea: if milk were meant to see the light, cows would be see-through. With an early research-and-development phase that produced encouraging results, we created our surreal protagonist. We shot the live-action plates at various locations from farm to supermarket and artfully composited our glass cows to create a series of unique commercials.”
