“Banks are constantly trying to find new ways to draw attention to their products. In a category where it’s really difficult to stand out, ANZ took a brave step in leaning heavily on design and animation, and in doing so, it achieved prominence in a crowded market where the products are all very similar—credit cards. By going into this graphic world while retaining all the core brand attributes, we achieved a very distinctive yet incredibly economical solution. These assets were easily repurposed across TV, digital and print.”
