Designed by San Francisco–based Volume Inc. and developed by global digital experience firm Aleph, this site represents the digital platform for 100 California Street, a new commercial property in San Francisco. As a major marketing point in 100 California Street’s campaign, the site attracts real estate brokers and tenants—both present and potential—with the office building’s energy. Dynamic, slightly shifting horizontal arrangements throughout the layout evoke the businesses, histories and people that occupy and have occupied the building. Subtle parallax effects and scroll motion enhance the site’s vibrant photography of contemporary San Francisco—much of which was shot by the team at Volume Inc.—that captures the convergence of food trucks, startups and established businesses in the city’s financial district. The site also features a map of neighborhood amenities, handy for residents and future residents, with a brand-specific skin and filtering interface that plugs into Google Maps.
Volume Inc.’s brand design for 100 California Street plays on the logo of Bethlehem Steel, the manufacturing company that originally inhabited 100 California Street. Paying tribute to the bygone industrial giant, Volume Inc.’s site features a dialog between the past and the present, showing how the building has transformed itself into a more human-focused place that is sensitive to the San Francisco worker of today. Built in WordPress for maximum ease of use on the client end, the site has been designed with readability and responsiveness in mind, embodying the inclusive, approachable brand attributes of the building.