This site presents the Range Rover from a series of unique perspectives. Despite the fact that we love the look and functionality of this site, like most model-specific car sites it's relatively short on content (especially for the number of loading screens). In all fairness, though, we don't think "depth" is what this affluent audience is after; instead, it's more about style. And that's exactly what's offered. The site does a great job of educating people about the car without bogging them down in excessive details.

• The concept behind the content and the navigation is "elevate your perspective."

• By the end of 2006, site dwell time had reached a high of almost five minutes.

• The navigation interface, consists of two simple choices: "the driver" and "the artist."