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Responses by Emmanuel Cruellas, cofounder/creative director, Bonhomme

Background: 5e Rue is a strategy agency focused on digital transitions. The rise of the digital sphere has brought a lot of changes for big companies, so 5e Rue helps its clients deal with all of those challenges. The website explains how this Paris-based agency is the best at dealing with today’s market.

Highlights: This website is very minimalistic, seen in its colors, typography and the graphical assets created for the brand identity.

Challenges: 5e Rue is not a visual agency. Most of the time, the agency helps its clients with meetings and structural documents. We tried to make the website appealing despite the lack of pictures and graphical content.

Favorite details: We created a brand identity that delighted 5e Rue. The idea of helping clients “step-by-step” is clearly shown in 5e’s brand statement, and this is something the agency really liked. Moreover, contrary to a lot of 5e’s competitors, we’ve managed to build a modern website without useless animations or transitions.

Navigational structure: Our main goal was to create a user experience that helps users understand what makes 5e Rue a great agency. By scrolling through the homepage, users discover all of the different aspects of the agency without needing to use the menu.

Technical features: For the homepage, we’ve combined a smooth scroll and lists of key points, allowing users to scroll freely and discover content. Adding to that, we also used bodymovin, a program that translates great motion animation into js files. Thanks to that, we created a really light homepage.

5erue.com/fr

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