Blending an optimized e-commerce platform with brand storytelling that cuts right to the roastery Abednego Coffee’s heart, Chambersburg, Pennsylvania–based digital firm Cross & Crown’s site for Abednego Coffee draws visitors in with modern design, video content and a monthly subscription plan that provides easy access to the customer’s favorite kinds of coffee. Subscribers can select coffee by their favorite notes and flavors that they like to taste, and the roastery’s online service delivers coffees that best match those flavor profiles to their doorsteps by the month or the quarter. For the adventurous, there’s an option to sign up for the “Roaster’s Choice” and receive coffee selected by Abednego. The new e-commerce experience creates an easy method of selection for visitors and helps further the roastery’s vision to make the world a better place.
RSQ’s vibrant site design for 2016’s Pride Week cements New York City’s status as a harbinger of equality.