Responses by the ATTCK team
Background: Acreage Holdings, one of the largest, vertically integrated, multistate operators of cannabis licenses and assets in the United States, has been at the forefront of the US marijuana legalization movement. Through original content, design and development, we created a cannabis experience that’s intuitive and inviting for users and expansive for Acreage’s continued growth.
Design core: Acreage first provided us with its print and offline branding guidelines. We realized this digitally while reimagining the brand in the process. We created intuitive user-experience designs—including a sitemap, user flows and journey maps—and used our proprietary FLEX layout tool to execute visual designs that are engaging, elegant and colorful.
Favorite details: We designed a set of striking iconography for Acreage’s website: a plant for cultivation, a boxed package for dispensing and a piggy bank for 401(k) plans. They’re unobtrusive and a bit playful, fitting perfectly within Acreage’s brand guidelines. The cannabis brand also asked for a zoomable, clickable, scrollable map to show users the locations and addresses of its dispensaries and cultivation sites across the country. We integrated Mapbox to implement a fully customized graphical user interface that works like a charm.
Navigation structure: Acreage’s primary audience is comprised of current and potential investors; however, its investor content was initially buried in a subsite. In our redesign, we included a prominent link in the menu for these users. Acreage also wanted to promote its growing brand portfolio, so we added a page, a menu item and a section on the homepage solely devoted to the brands it supplies.
Technology: Leveraging WordPress, our content management system of choice, we built Acreage’s website using FLEX, our proprietary layout system. Using a row-and-column paradigm and drag-and-drop functionality, FLEX makes the process of inputting content confusion-free, which prevents costly errors.