The first thing you should do when you go to Stockholm, Sweden–based creative agency Act Normal’s new site is open another tab and do something else. This may seem like a counteractive instruction, but the tab interaction is worth it. The little details that Per Stenius and Oscar Sundberg—the dynamic duo of designer/developers behind Act Normal—put into their site reflect the craft of their work, which extends from branding to digital product design to creating websites to going viral for a site where you can slap Stenius in the face with an eel. Built in Javascript and HTML with a small amount of NPM modules to facilitate lazy loading, the site divides Act Normal’s portfolio into three minipages: “Creative,” featuring the agency’s brand and design work; “Products,” which showcases its work with startups; and “Internet,” a collection of personally driven projects. Hover animations over the links to case study pages give visitors a taste of what’s to come; these animations skew to the direction of your mouse. A scrolling background on the homepage features illustrations by Bitch Ink, the duo’s favorite tattoo artist.