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To promote wearable manufacturer Huami’s Amazfit, a wristband that measures the wearer’s biomechanical signals and encourages healthy living, San Francisco–based digital design company Octopus created a site that draws visitors in with a sleek and modern layout. Modeled after the shapes of the ceramic Amazfit modules, the site’s color palette uses greys and soft shadows to emulate its gradual transitions and a stark contrast to match its sheen. The resulting site seamlessly combines the product and its digital presence.  

amazfit.com

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