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Three interrelated sitelets. Three unique experiences. A single unified and branded digital presence that supports the American Beverage Association's (ABA) environmental stewardship education efforts.

Needing to reach a variety of audiences—policy-makers, existing and potential members, media and consumers, including tech-savvy teens and young adults—the site promotes the ABA’s recycling and environmental awareness campaign. At heart, it’s a business site, with a spin and a sales pitch; it’s also an immersive environment designed with functionality that encourages visitors to explore and learn

For each sitelet, major issues and concerns are addressed and compiled into user-friendly navigation tabs that effectively accesses diverse buckets of information. In addition, there’s a nice balance of visual and interactive techniques that convey as much information as possible, without becoming text heavy or static. Overall, it’s a simple engaging site that leaves visitors unencumbered by lackluster content or a too complex interface.

• The three mini sites took approximately five months from initial brainstorming to live launch.

• Both the Products and Water sitelets are 100 perecent Flash and fairly self-contained but individual section clicks are reported to Google Analytics for robust page view stats; each have asset folders (XML, Javascript) for supporting files.

• Each pulls documents and news from a unified content management system.

minisites.ameribev.org

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