The Internet has been a boon for self-taught artists, but other popular art havens have existed for longer, such as the New York City-based American Folk Art Museum, since 1961. Now, old school meets new school in the museum’s recently relaunched website. Design firm Brooklyn United worked to expand the institution’s digital reach in a lively format that shows its dynamism and accessibility, with six decades of scholarship and the museum’s collection. The website also opens the floodgates to self-taught artists through social media: an Instagram feature allows the museum to pull user-generated content using specific hashtags and to feature users’ art on the homepage. To house the museum’s collection, Brooklyn United used the eMuseum platform, a web publishing tool kit that integrates seamlessly with the museum’s collection management system. The design firm also rose to the challenge of scaling the powerful, visual content to suit devices of all sizes—and rapidly grow the museum’s audience online and offline.
With its new site, the design firm immerses visitors in its creative branding work.