Responses by Praline
Background: ARTER is a renowned French production agency that specializes in the cultural and artistic fields—by working with museums to produce major exhibitions, cultural events and festivals—and it needed to refresh its brand identity.
Highlights: The new ARTER website uses a clear geometric grid and the agency’s name, visible on the top of every page in bold blue type, can always lead users back to the homepage. Not only is Calibre Light used as the site’s main typeface, but it is aesthetic enough to be considered an addition to the featured images.
Challenges: The main challenge was to structure the content and to simplify it on the site. Praline’s goal was to make the site more efficient to the users and to clearly communicate who ARTER is as an agency and what it does.
Anything New: Praline is currently creating a series of ARTER animations to be used as part of the splash pages for the website.