Responses by Bureau for Visual Affairs
Background: Ask Us For Ideas (AUFI) was looking to clearly communicate its offerings and showcase its impressive network of agencies. The target audiences are organizations looking to engage with high-end creative agencies and the creative agencies themselves.
Highlights: The site’s design relies on typography interspersed with interactive elements and motion. There is a moodboard section where users are able to view work produced by the agencies in AUFI’s network. Users can also navigate through the AUFI process with the story-building frames.
Challenges: Getting the right balance throughout the site. We wanted it to be playful but sophisticated—teasing, yet offer an adequate amount of information. We didn’t want to exclude any potential AUFI clients, yet still wanted to talk about its existing client base and work. We collaborated with AUFI to get the right mix of elements and page flow.
Favorite details: Despite having so many elements, the website is very responsive and quite robust. It uses viewport units to serve the best composition based on the user’s browser size, and the moodboard’s drag-and-drop functionality even works on mobile.
Technical features: A WebGL layer forms the introduction to the website. A series of individual rendering passes mask a set of images and allow glimpses of the actual HTML page to show through the 3-D elements. The result is a landing page consisting of a hybrid between modern WebGL and HTML.
Navigational structure: The site is a linear narrative that leads users through AUFI’s offerings. Our original user experience was heavily based on scroll snapping. However, instead of unfavorable scroll hijacking methods, we allowed users to scroll freely if they wanted. We also provided buttons for recommended navigation. The additional links and tabs are available for easy access if users need to dive into the agency list or quickly grab contact details.