Responses by Michele Boldi, creative director, michbold

Background: Barsi Marmi is an experienced marble industry company that is active in all parts of the process—from the quarrying, to the processing, and up to the finished transformed product. The site content and structure follows the guidelines of the company’s redesigned visual identity, which was seen in the exhibition set-ups, corporate video and stationery.

Highlights: The site uses the photographs taken by Alessandro Puccinelli in the marble company’s quarries and its offices in order to tell its story. The tone of the visuals is deliberately informal and uses a two-tone color palette to achieve memorability in a sector that is usually visually conservative. Also, we are very proud of the final product and of being able to share a vision different from the clichés of the marble market.

Navigational structure: The site structure is quite simple and is based on a linear animation that marks all the sections, while the galleries of projects and materials adopt a different graphic setting in order to deepen the visual and descriptive contents.

Technological features: The CMS behind the website is WordPress, which was customized to make the client more comfortable with content editing and language management.

Time constraints: The client allowed us twelve weeks for the entire workflow, from the rough concept to the final publication. The process has been quite fluid, considering all the technical aspects of the final development. Like other challenging projects, the site represented a strong improvement in our skills.