Cosmetics company Benefit imbues its products with its eclectic, energetic personality, and believes that makeup should be playful and easy. Digital agency Huge extended the makeup brand’s brick and mortar store experience online with colorful visuals and eyepopping graphics that hearken to collage aesthetics. A clean grid layout and user-centered navigation drive the brand’s fun vibe through a bold product narrative, offering flexible scalability to mobile devices and tablets. The site’s e-commerce platform provides shoppers with a smooth experience, and builds brand awareness through social media postings and Q&A blog posts.
The type foundry’s new site flaunts its font collection’s multilingual versatility.