Responses by Bien-Fondé.

Background: At the heart of the hustle and bustle of the world stands Bien-Fondé. Upstream of the information and beyond the unreliable, we are a sensible digital creation and production agency based in Paris. With content being produced that’s more and more alike, passion and creativity are key to uniqueness—and that’s the kind of heat source we use to warm up our projects and our website.

Design core: We tried to think of our website as a natural element that lives and breathes alongside our visitors. We spent a lot of time on the copy, content and the design because we wanted the site to totally reflect the mindset of Bien-Fondé: accuracy, minimalism and conviction. Each detail has been studied.

We wanted to add very subtle animations like parallax and subtle movement on the videos and visuals. For example, if you stop scrolling on the homepage, you may discover that the pictures are alive! We used cinemagraphs to add some movement.

Favorite details: We’re proud of our project presentation pages. We tried to give a lot of information to visitors about how we’ve crafted our projects, from the initial client brief to the creative process to the final results.

Challenges: The project presentation pages. We tried to build a structure that we could easily update with a CMS but with great flexibility. We created a lot of different modules that can be added in different orders and positions: left, right, center, big, small, medium, background, no background… Everything is flexible! We also added some discreet animations on the page to avoid monotony.

Navigation structure: The main word for the navigation is simplicity! We wanted a very simple, minimal navigation. We also have a special feature on the top right menu. Knowing that some of our pages could be very long, we didn’t want a classic progress bar, so we imagined a circular progress bar that fit in with the menu button.

Technology: All code was written by our team. We used WordPress for the CMS.