Responses by Andrea Trevisan, creative director and cofounder, Efesto.

Background: Cambium C67 is the latest product from Brooks England, a new saddle designed for electric bike lovers. Anchoring a digital promotional campaign, this landing page is where users arrive from the Brooks email newsletter and all its social media platforms.

Design core: Since this is a technical product page, the focus of navigation is on the saddle and its technical features.

Challenges: To represent and communicate all the characteristics of the product to the target audience. Each of our new projects with Brooks must have a fundamental thought process behind it for the best possible digital product.

Navigation structure: The site’s structure puts the new saddle at the center of navigation and to discover the inspiration and possibilities of use in radial information.

Technology: A Bootstrap framework, Twig, SCSS and JavaScript. Animations were created in GSAP.