Responses by Michael C. Place, creative director, Build
Background: The sole purpose of the site is to show prospective clients and users what we can do as a studio and give a bit of insight into some projects in the “News” section, which we will be using for opinion pieces and behind-the-scenes posts, including development work. Wanting to present the studio in a different way than we have done in the past and to connect with people we haven’t worked with, we made the site the center of the campaign. Engine was the developer for the project.
Highlights: The split screen navigation and menu, which is followed through on all our new stationery, digital portfolio sheets and the promo notebook. Also, each project has a different color navigation bar that is unique to the project and replicated on the corresponding portfolio sheet. The “Featured” page also has a beautiful scroll design. We wanted to try and display work images as big as possible without adding a full-screen feature.
Time constraints: We approached the site as we would any client work, adding deadlines and milestones. These, of course, went completely out of the window as the site progressed.
Anything new: The site reinforced the fact that we completely underestimated how long it takes to complete our own site. At times, this was incredibly frustrating, but I’m glad that we took the time to make sure it was right. We approached the site not in terms of pure design, but of the experience. We made sure that it was not just a pretty site.