Responses by Sam Dallyn, cofounder, Lundqvist & Dallyn.

Background: The site is there to show the full range of photojournalist Christie Hemm Klok’s work in a clear, interesting way. She photographs everything from science, technology and manufacturing to wildlife, sport and portraiture, so the challenge was making all of that feel like one body of work. The site’s main audience includes editors, art directors, agencies and commissioners looking for a photographer who can work across different and often quite complex subjects.

Design core: The site is built around a dot-grid system that controls the image sizes, spacing and typography. This helps bring Christie’s varied work together while still allowing each project to feel different.

The homepage feels loose and random, but everything follows the same underlying structure. Large type and yellow accents give it a strong editorial feel, with a small nod to National Geographic.

Favorite details: One of the site’s special features is that whenever you visit a page containing photography, the images are randomized in size and position. This makes each visit feel slightly different, while everything still follows the same underlying grid system.

We also designed a custom typeface specifically for the site. It can be seen most clearly in the navigation, where bright yellow pages are filled with a grid of large black type.

Challenges: Getting the project pages to flow naturally and creating a satisfying experience as you scroll. We added a small rollover interaction to make it clearer that there were more images behind each set, without making the navigation feel too obvious or distracting.

New lessons: As always, there was a lot of back and forth, testing different ideas and removing things that seemed good in theory but did not work in reality. I usually know an element is working when I find myself enjoying playing with it for a while.