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Responses by Luminous Design Group.

Background: The main purpose of our design was the expansion of architectural design firm Citicon’s brand identity into the digital world. We used typography and information in a way that makes them reminiscent of architectural aesthetics.

Design core: We wanted the whole website to look solid but with a fluid UX, nicely representing a contemporary architecture company. A quintessential part of the website is the navigation menu, which separates the screen into two independently working spaces and redistributes the site’s information and flow.

Favorite details: A hidden detail that we love is the hover effect on the Projects Categories buttons. The button/word reacts to the mouse pointer by increasing its letter-spacing—a symbolic way to represent the importance of spacing in architecture.

Challenges: The proper implementation of our key-idea (the impact of space) on a website. Furthermore, spreading this unique design into many screen sizes was also a challenge we had to overcome.

Navigation structure: The navigation became a core element of the site’s design as it provided a breeding ground for developing the idea of the impact of space. For this reason, the Navigation Menu separates the screen into two individual working spaces. That way the information redistribution affects the whole flow of the website making visible the way space affects the content—and vice versa.

citicon.gr

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