Responses by Green Chameleon
Background: Classes Abroad are specialists in bespoke international school trips with over 20 years of experience. Its core target market consists of teachers, school administrators and general group travel organisers who are looking for an easy, stress-free solution to planning their next trip. We created this site to give Classes Abroad an updated visual identity and to better demonstrate its expertise.
Highlights: The site’s updated digital presence immediately engages the user from the second she or he lands on the site. The minimalistic design is accentuated by bold illustrations and lively animations that bring the site to life throughout the user’s journey.
Challenges: We knew that Classes Abroad’s new site needed to showcase its excellent track record and extensive expertise without bombarding potential customers with unnecessary information. Classes Abroad aims to make the lives of its customers easier and the digital presence is an extension of this aim.
Favorite details: We feel that the illustration and animation work really added a unique dimension to Classes Abroad’s site and sets it apart. It’s been really rewarding to hear all the positive feedback received as a result!
Technical features: To keep the site’s animation as crisp and performant as possible, we used animations created in Adobe After Effects, which were then converted to code-based assets using the Bodymovin After Effects plugin. We’ve implemented this technique across a number of our projects and we’re delighted with the results.