Loading ...

Responses by Beetroot.

Background: Every person has the right to a healthy environment and a stable climate. Communities made vulnerable by climate change can create a real environmental, political and social transformation using strategic litigation to demand a better future. The Climate Justice site was created as a tool to help and connect communities, groups and individuals through storytelling.

Language and images have the power to bring people together and to defend their rights, especially in the face of climate emergency. The site provides recommendations, criteria and practical examples to guide practitioners to identify and develop climate justice narratives that resonate with their audiences.

Larger picture: The Climate Justice site is part of a larger campaign for Greenpeace. It aims to achieve justice for climate-impacted communities by making significant contributions to global legal efforts for limiting temperature rise and ending the fossil-fuel era.

The site serves as a flexible, relatable and easy-to-use platform that assists in creating effective communication and engagement plans across diverse regions and countries, aiming to weave them all into a unified global effort. The ability to successfully execute these pathways of change hinges upon working with communities through the lens of justice. This forms the backbone of the project.

Challenges: The creation of a user-friendly banner maker for additional asset building. The design concept behind the whole Climate Justice project was based on the theory that flags are the most powerful visual language humans have ever invented.

Every flag creates its own story, unique to the individual it represents. Separately, these flags tell of human experiences, but together they form a broader narrative of climate change and human rights violations. The audience can also search for stories under the same flag symbols—for example, drought—in order to connect with people and communities that have experienced similar climate change situations.

Favorite details: A special detail crucial to the site’s design is a custom typeface we created. Bold and unpretentious, the typeface readily delivers the message of Greenpeace and serves the communicational purpose of the site.

climatejustice.style.greenpeace.org

Browse Projects

Click on an image to view more from each project
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In