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Industrial thread manufacturer Coats recently launched a B2B digital campaign. Its new site, designed and developed by Charlotte, North Carolina-based ad agency Wray Ward, acts as a centerpiece for this campaign. The minimal design and timeless aesthetic promote a mobile-first philosophy, with cleanly presented information facilitating the user experience. A table of contents in the navigation bar organizes the site map, with each chapter focusing on a specific industry that Coats has solutions for—like automobile manufacturing. The site uses modern CSS, BEM structure, DRY concepts, SASS and minimal Javascript to serve up rich photographs and video content—produced by Wray Ward—without slowing down visitors’ experiences. A first in this industry, the site’s response has been overwhelming. 

speciality.coats.com/auto/en

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