A network that maps business-to-business buying behaviors, Collective[i] employs data, artificial intelligence and predictive technology to provide businesses with highly informed insights into the market. For its online platform, Paris-based interactive design studio Werkstatt created a site that explores Collective[i]’s capabilities in a canvas that expands the boundaries of what’s possible in site design. An organic interactive background provides an intelligent backdrop that responds to visitors’ movements. A navigation bar extends the page’s backdrop into 3-D space, playing with the visual metaphors of typical webpages. Built on a Wordpress CMS, Werkstatt used WebGL to create the site’s front-end and pushed its capabilities to keep it fluid at 60 frames-per-second.