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The Ontario, Canada, town of Collingwood hosts the artisanal whisky brand Collingwood Whisky’s distillery. As part of its rebrand, digital agency PriceWeber captured Collingwood Whisky’s exploratory spirit with a new online platform, introducing the whisky brand to consumers and trade audiences. Inspired by the town of Collingwood’s distinctive 19th century aesthetics, design elements on the site take after letterpress type, vintage street signage and artifacts from bookbinding. PriceWeber developed a custom color palette for the site after Collingwood Whisky’s products and location, including “Collingwood Grain” brown and “Glacial Ice” white. The site also features more than 42 custom photographs and includes an Instagram feed, further connecting the brand to its social media outreach.

collingwoodwhisky.com

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