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Part of a rebrand that includes the celebration of its three-year anniversary, Chicago performance venue Concord Music Hall refreshed its site with design by New York–based designer and art director Mark Goldstein. Reflecting the venue’s eclectic approach to concert promotion, the site’s colors constantly morph and change depending on visitors’ scrolling behavior. A dynamic calendar module now provides the center for the site, keeping visitors up-to-date on happenings at the venue while simultaneously offering links to related events and 5,000-foot views of shows. The site’s design pairs the bold, geometric typeface Galano with a beautiful array of artist photography, and frictionless loading animations ease moving from one part of the site to the next. “The response thus far has been really positive,” says Goldstein. “I think people have grown accustomed to a very similar experience with venue websites. Many have said it’s refreshing to see something that challenges tried and true methodology and is overall more carefully considered.” 

concordmusichall.com

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