Responses by James Huse, senior designers; and Adrien Mounissens, developer, KOTA.
Background: ContractPodAi is the leading contract management SaaS company trusted by global corporations such as AIG, Specsavers and The Body Shop. The company’s intuitive, AI-powered platform streamlines contracting by enabling its clients to digitally generate, manage, sign and analyze contracts anywhere in the world. Due to its innovative solutions, ContractPodAi is ahead of the curve in the legal tech sector—but this also resulted in a lack of awareness about its tools among its prospective clients.
KOTA partnered with ContractPodAi to help educate the legal sector on the power of AI and position themselves as the industry leader online. To do so, we designed and developed a new, intuitive website, alongside a refreshed branding that aligned with its new brand proposition work provided by strategic brand agency Duality. Our collaboration is not only focused on lead generation but also on creating a memorable visual brand that stands out in the legal technology industry.
Design core: Our main objective was to establish a refreshed brand presence online for ContractPodAi, showcasing its products’ highly technical software features in a new premium way. We tweaked the colors of its established logomark to fit in with a new brand key visual and new typeface. The key visual was made up of undulating colored waves, representing the different contract management stages handled through its AI technology. The website we crafted enables ContractPodAi to share key information about its software on a fast, responsive and SEO-friendly site. Thanks to using bright splashes of color and a rich background palette, we were able to really dial up the premium technical aesthetic. We created a streamlined user experience that quickly communicates top-level software features without overwhelming the user and also deep dive access to more detailed information. Our developers built flexible landing page templates, which can be tailored to any digital marketing campaign.
Time constraints: We decided to phase the launch of the new website with a lighter version at the beginning of December and a complete version in January. We selected the most important pages to be featured as part of the first version, including the overview of the product and its features along with company presentation and contact information.
New lessons: We’re implementing the Scorecard, an interactive questionnaire enabling users to find out the state of contract management in its organizations. This tool is set up in the Gravity Forms plugin and—based on the responses—the individual scores are calculated. Then after submitting the questionnaire, users receive personalized emails with their results.
The Scorecard is not a revolutionary feature, yet it was still a really good exercise—and we enjoyed exploring it. It is always great to develop elements of the website, which enables us to give users real value and starts the conversation between brand and user.