To promote the Converse shoe product line Counter Climate, digital studio Resn teamed up with ad agency Anomaly and production duo BRTHR to create an interactive web-based music video. Featuring South Korean trap artist Keith Ape, the artfully shot music video enables viewers to choose visual and sound effects to mix in with the video. Resn applied an innovative use of WebGL to create watery overlays that distort the video, giving it a sense of place within stormy weather.
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