The first “couture house” only available on the Internet, Creation Oliver Lapidus is the brainchild of Paris, France–based interactive design studio Werkstatt and French video production company La Maison Noire. Wanting to bring the experience of luxury to ecommerce, the two agencies partnered with iconic French designer Oliver Lapidus to launch the site.

While the main goal of the website is to showcase creator Oliver Lapidus’s work, there is also a large emphasis on the user experience. With a neutral but elegant user interface as well as a unique 720° overview accessible by mouse scrolling, users are able to control how she or he looks at the different statement pieces and how they pair with certain accessories. As a result, the site received multiple awards like the FWA’s Website of the Day and the concept even led to Oliver Lapidus being nominated as the new artistic director of Lanvin Paris.