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Responses by Hamish Smyth, partner, Order

Background: Daly is a public relations office in New York founded by Alex Daly. The purpose of the site is to showcase Alex’s business and her clients, and provide information about the way they work to potential new clients. The other main purpose is to convey Alex’s infectious personality. She’s bright and bubbly, and we hope the design conveys some of this! The site was launched as part of a brand evolution by Alex after she merged her previous companies—Vann Alexandra and DalyPR—into Daly.

Highlights: Pentagram’s Marina Willer designed Alex’s previous identity for DalyPR, and we really just took what she established and brought it forward. We had designed the old DalyPR website, and Daly uses a very similar visual language. The site is divided into “slides” containing different content. As users scroll down, the period from the logo follows them, finally resting in the big logo at the bottom of the page. We like to keep things pretty simple, but this nice little “move” is a cool thing to change it up a bit.

Navigational structure: The site is contained on a single page, with a “menu” at the top of the page, which will scoot users down to the relevant section when clicked. However, we designed the site with a linear scroll in mind. One cool thing is the “TLDR” button at the top. Clicking this scrolls users to the very bottom of the page with a one-paragraph summary of the company and contact details. Simple!

Technical features: The site is custom built on a Wordpress CMS and developed by Sebastian Lenton. The site was designed in Adobe XD and it was our first time using that software. For a simple design like this, it was great to use. Nicholas Stover at Order designed the site under my direction.

daly.nyc

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