Responses by K95.
Background: In the past month, we had the desire to renew Danilo De Marco’s portfolio to better promote our creative director and all of K95. Our goal was to balance the UI and UX to deliver a fresh experience to the visitors, but at the same time, we wanted to experiment with something new—free from the restrictions of low budgets and urgencies of committed work. We put all our knowledge together and something came out, something we hope is enjoyable!
Design core: We started with simple features. We imagined something minimal yet strong, easy to navigate even without a menu. The biggest challenge was to keep the website light and fast despite the use of necessary effects and animations—we are a creative agency, after all! Our proudest feature is the loading page: it acts as an impact brake during the navigation.
Challenges: The most challenging thing was not to exaggerate too much with the WebGL; we were afraid that the site would become too slow and heavy. Time didn’t present a problem. We had no deadlines because it was a personal project, so we worked on De Marco’s site in our spare time when we could invest our best skills into it.
New lessons: Working on this project enabled us to understand new web technologies—and how to exploit them!
Navigation structure: The website does not have a real navigation system. It consists of three basic pages: Home, which displays all the work; the page for single projects; and the About section. For this reason, on each project page, there is a link to the next project fixed to the right side, and a more graphic, more animated recall at the bottom of the page.
Technology: The site is developed in HTML 5, CSS3 and PHP. We designed the user interface with Adobe XD and simulated some animations using software like After Effects and Principle to better convey De Marco’s ideals.