Omaha, Nebraska is part of what is known to some as “flyover country.” Design alliance OMAha (daOMA), a nonprofit dedicated to public education and appreciation of architecture and design, would like you to know what you’re missing if you cruise past Omaha at 30,000 feet. The new site launched at the beginning of the organization’s seventh season, and is built to reestablish daOMA’s purpose and vision for the future. The “flyover” concept is central to the site design: the home page features information about upcoming events and past speakers as well as four “anthropologic” creative classifications, all of which reveal much more than might appear at first glance. Scroll past too quickly and you’ll miss the full story of ideas, creativity and community. “On and off throughout 2013, this was a passion project done because we love our fine city,” says designer Justin Kemerling, “and believe in this thing we refer to as ‘design in the middle of everywhere.’”
Instrument created the industrial design firm’s website to showcase 85 years of work and ideas.