Responses by Irene Righetti, project manager and Roberto Campara, art director, AQuest
Background: The purpose of the website was to promote a new wine produced in Valpolicella—a viticultural zone in the province of Verona, Italy—by the historical winery Tommasi. We decided to try something different, far from the traditional websites about wine. We opted for a website that doesn’t immediately show the product, which intrigues users through an unusual experience. Users only meet the protagonist—the bottle of wine—at the end of the experience.
Highlights: The slider, developed in WebGL, that represents the homepage and the wine itself. We came up with the idea when we realized we could create an interactive 3-D model of the bottle that is a faithful reproduction of the original.
Challenges: Delivering an original and high-end product, despite the short time we had. The challenges mainly related to the technology we chose to use, like the 3-D rendering on the web. We needed the rendering to be efficient and not slow down the loading phase, the smoothness of the navigation and all the related elements.
Favorite details: The slider and the 3-D model of the bottle. They've been our main focus since day one. We invested a lot of time and know-how on them in order to optimize the performance on any device.
Navigational structure: The idea was to move the user’s point of view to inside the bottle. Therefore, the images and mini loops users can find in the slider look distorted, since the surface of the bottle is curved. The scroll is circular; it’s a spiral that takes users outwards to see and discover the new De Buris Amarone.
Time constraints: If we had more time, we could have improved the final result by putting more movements on the 3-D machine or testing different effects on the interface elements. Anyway, we’re very satisfied with the result.