Responses by Locomotive
Background: Locomotive developed a website, in collaboration with Greg Durrell, to support the Design Canada documentary. Featuring designers and animated iconic work that made their mark throughout the years, the site allows Design Canada to push exclusive content, promote screenings, sell tickets and be a destination for all media and press related initiatives.
Highlights: Device agnostic experience that works like a charm on all devices and resolutions; playing with animation and micro-interactions on featured iconic work; stunning page transitions using historical graphic design elements and a screening calendar with booking capabilities to promote the film.
Challenges: Crafting this project and its content. Design Canada’s main focus was the actual production of the documentary. The project evolved in some ways, and we had to find solutions to adapt new elements of the story along the way, which was quite exciting for us.
Favorite details: Being able to play with iconic brand identities and design pieces through the web experience. Locomotive took the challenge to integrate some of these famous brands and designs organically though animations, micro-interactions and page transitions.
Navigational structure: The navigation is big and bold, but unobtrusive in the overall experience, which promotes discovery though exclusive content. Locomotive also created a horizontal visual navigation to browse featured designers, offering the possibility of easily adding new stories in the future.
Anything new: Many people on the team learned some new facts about history of design in Canada. We dug into the designers’ stories and got to look more closely at their work through the creative process of developing this website.