Responses by Joe Brown, director, James Rothwell, head of creative, Rhys Saunders, web developer and Abi Trotman, brand and marketing strategist, designdough

Background: The new designdough website was created to be a true extension of our brand, and to give users an immersive experience into what it's like to work with us, be inside our studio and to go through our design process. Since our brand is built upon the relationships we form with our clients, we want to help our potential future clients who are looking for new ways to use design and branding to inspire others.

Highlights: Our focus for the site was to not only to show off our work, but also to express our brand’s personality and communicate our core values and beliefs with potential clients. To do this, we worked with a talented video production company Yoke Creative to capture the way we go about our daily business and to put some faces to our name.

Challenges: One of the trickiest elements was creating our portfolio. We worked for months on the refinement of these different case studies, as we wanted users to be both immersed in the showcased brand and aware that designdough was responsible for the aesthetic. It was also a fine balance on the back-end of the website, as we wanted to make the portfolio easy to update and look stylistically unrestrained.

Favorite details: We are particularly proud of our portfolio layout. It’s important for us to show potential clients the breadth of our skills, application and attention to detail, so we needed a site that would communicate this to users in a clear and impactful way. We also needed to create a customizable system that allows us to tailor each case study to show off its individual quirks and features while remaining quick and simple to update on a regular basis.

Anything new: We’ve found that the best results come when designers and developers build a website from the ground up together; it's like having the left-brain and right-brain working in tandem together—magic is made!