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A new apartment building initiative in Voronezh, Russia, Desires Tram seeks to capture the movement of everyday life and the nostalgic magic of trams—and what better way to personify magic than as a magician? Designed and developed by Voronezh, Russia–based digital agency Red Collar, this single-page, horizontally scrolling site introduces visitors to the new residential compound with a magician as a leading main character. Small interactive elements throughout the site encourage visitors to turn keys and pull ropes to reveal new content. Red Collar created the animations in Canvas and with the GreenSock Animation Platform’s Tweenmax plug-in, and webaudio was implemented for the site’s ambient audio track. Desires Tram’s site acts as the online touchpoint for a larger promotional campaign. 

tram-house.com

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