Some natural disasters unfold over days, while others happen in a matter of seconds. Regardless, we can control how we spend our time before disaster strikes—and preparation and prevention can save countless lives. To encourage more community members to plan ahead for disasters, the Red Cross Red Cresent Socities (IFRC) collaborated with Helios Design Labs to develop the Disaster Resilience Journal. Starting September 22, 2014, this interactive storytelling platform rolled out 42 serialized disaster stories over 42 days, stressing the time and long-term forethought required to help entire international communities prepare for the worst. The multimedia vignettes—using 20 videos, 60 photos, four infographics, four micro-games and two quizzes—show the logistical quagmires that arise in the wake of disasters, and the ripple effects for families in under-resourced villages. The Journal covers nine countries and was translated into eleven languages, ensuring international accessibility, but creating web development hurdles. The team settled on an angular file structure of “country/language/day/part-of-day” to make the content manageable. To reach a widespread audience, the developers and designers hoped to catch people on their smartphones who only had a few minutes on the move, at home or in the office to swipe vertically through a brief story. Their planning paid off: more than half of its visitors arrived via smartphone, and the site received 500,000 total views. The Red Cross hopes to use the Journal as an ongoing educational resource to discuss disaster resilience.
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