Responses by Morgane Urbain and Emmanuel Cruellas, cofounders, Bonhomme
Background: Duroc, a subsidiary of Delassus Group, specializes in tomatoes produced in Morocco. In order to be recognized by clients as the most creative firm in the field, Duroc asked Bonhomme to design an outstanding identity with bright colors and minimalist shapes that would be unexpected for a tomato producer.
Highlights: The main idea was to produce assets that can work separately and together. Fifteen different images were imagined for the site and were brought to life in a movie when all of them were gathered together.
Challenges: The most challenging aspect of the project was to find a way to deliver corporate information that was also entertaining. This is what drove the whole idea to design such modern and colorful scenes.
Favorite details: While it’s not that challenging to make a project for a huge company that delivers amazing photography and videos, it was challenging to keep users interested in the website that mainly focused on small tomatoes. Luckily, everyone at Bonhomme had a lot of enthusiasm for this project and we are really proud to be identified with brands that share our vision.
Navigation structure: We believe that there are two kinds of users on a website—the ones that are looking for information and have no time to waste, and the other ones who are more connected to emotions, instinct and love entertainment. The site relies on a mosaic that gives the impression of infinity, allowing users to play with the grid and discover the content that appeals to them the most.