Responses by Sebastiaan Scheer, board member, Dutch Digital Design; Martijn van Dam, lead designer, Momkai; Ronnie Besseling, creative director, Nok Nok Studio; and Jim Haakman, digital director, Nok Nok Studio.
Background: “Dutch Digital Design is the initiative to celebrate the very best in digital design from the Netherlands,” says Scheer. “We officially registered as a foundation earlier this year and launched our new website: a dynamic platform to share digital work produced in the Netherlands, as well as inspiring and in-depth articles, and news and events about digital design. The brand-new site is aimed at an international audience of potential new clients and talent. As the initiative is all about collaboration, the website is also that: a collaboration between Dutch agencies Nok Nok Studio and Momkai, who designed and built the site.”
“The site has a key role for the initiative: apart from being a showcase of the best work, every Dutch agency, brand, production company or designer can submit their own digital design projects or Dutch digital projects made by others that truly impressed them,” Scheer continues. “A panel of creative experts, the Dutch Digital Design curators, judge the work looking at five criteria: aesthetics, usability, creativity, content and effectiveness. The best cases are then shared on the Dutch Digital Design website, social media channels and partner channels, including local and international media. In addition, Dutch Digital Design’s network of speakers promotes the Dutch Digital Design vision, and cases, at events around the globe.”
Favorite details: “The homepage features a dynamic showcase, filled with the best digital work the Dutch have to offer,” says van Dam. “During design and development, we collaborated closely with Nok Nok Studio and came up with an animation style that resonates very well with the branding of the initiative. We took the liberty to experiment in terms of design and animation—for me, that is the cherry on top for the project.”
Navigation structure: “During the UX phase of the project, the idea came up to develop a tile-structured layout system,” says Besseling. “The tiles make it possible to be flexible on all devices, yet they give a clean structure for cases and articles. The result is strikingly simple, yet bold—what we believe to be the Dutch signature in design.”
“On the home we divided into two main sections: cases, showing the best digital design work from our country—the main focus of the website—and articles, matching the mission and stretching the vision of the visitor on the subject Dutch Digital Design,” says Haakman. “On all devices, we strived to make the navigation between showcases and article as seamless as possible.”
Response: “We’re had great reactions on the site so far and gained quite some international traffic to the site as well,” says Scheer. “This was also because the website got awarded by The FWA as Site of the Day, and it was awarded twice at Awwwards: for Mobile Excellence and Honorable Mention.”