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For Moscow-based cybersecurity company Kapersky Lab, POSSIBLE Moscow created Earth 2050, a comprehensive look into the projected technological advances of 2030, 2040 and 2050. Visitors can explore a rotating, interactive globe full of futurists’ predictions—each marked by a hexagon on the prediction’s location—on everything from advancements in robotics to lifestyle to medical technology. The site enables users to upvote their favorite predictions and downvote their least favorite ones; POSSIBLE Moscow reports that predictions related to drones or specific cities tend to be the most popular, and the Communication Arts editorial team has discovered that the least popular one appears to be the prediction that more people will choose to intake food through their nostrils. 

For Earth 2050, POSSIBLE Moscow settled on using a simple navigation system to facilitate exploration. A sliding sidebar on the left side of the main page enables site visitors to see time-specific predictions. Each prediction appears as a short blurb, an illustrated 360-degree panorama or a 2-D image of an object or predicted phenomenon. If several predictions are centered around one city, an image of the city acts as a landing page for its predictions, enabling visitors to see how these future predictions will change how people experience daily life. Users can access the site using virtual reality devices to make the experience immersive. Since its launch, the site has received more than 150,000 visitors and has garnered recognition from the CSS Design Awards and the FWA.

2050.earth

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