The story of food extends far beyond nutritional labels—by following the history of grains, junk food, seafood and meat, we learn about human history. National Geographic Channel launched a series to explore this rich topic, Eat: The Story of Food. To herald the television premiere, agency Neo-Pangea helped NGC develop a web storytelling experience that breaks from the traditional interactive timeline, instead dividing the site into six topics: Guilty Pleasures, Carnivores, Baked & Buzzed, Hooked on Seafood, Food Revolutionaries, and Sugar Rushes. Each chapter uses parallax scrolling to layer multimedia content, including graphs, nutritional tips, surprising factoids and video interviews with food luminaries such as Michael Pollan. For instance, here’s an interesting food fact: Queen Elizabeth had such a sweet tooth, her teeth were blackened, and her followers cosmetically darkened their own teeth to mimic the wealthy. Custom soundscapes and HTML animations further set the mood for each time period. Users are encouraged to upload their own foodie images using predetermined hashtags via Livefyre, adding to the 2,800 files and counting that tell the story of food—and human history.
Bielke+Yang and Vaersågod crafted a mysterious site for the Michelin two-star restaurant.