Responses by Tom Grant, senior creative; Nick Lewis, creative technologist; and Hayley Yates, account manager, Fiasco Design.
Background: “The purpose of the site is primarily to bring together the individual restaurants and projects that make up the Eggleton brand,” says Hayley Yates. “As a brand that incorporates everything from fine dining to pop-up festival food, we wanted to ensure that both the brand and its online presence communicated this by making use of the refined color palette we’d developed and giving its photography the space to speak for itself within the designs.
“Prior to the website project starting, we worked with Josh Eggleton and his team to create an identity for the group,” Yates continues. “This culminated in ‘Eggleton’ as the name and a unique identity that takes inspiration from each of the individual brands.”
Design core: “One of the core features built into the site is the ability to book a table at any one of the restaurants from the site,” says Yates. “This helps to reiterate that all of these individual eateries are part of the same overarching brand and serves to make this more than just a brochure site.”
Favorite details: “We really like the distinct homepage layout,” says Nick Lewis. “It gives Eggleton a space to showcase the incredible food across its different restaurants, as well as bring its brand pillars to life.”
Navigation structure: “The navigation was designed to be simple and clear to lead the user around the site with minimal clicks or taps,” says Lewis. “It was a key objective to ensure the booking widget was as visible as possible, so we decided to keep it within the top navigation and make it always available to users from whatever device they’re viewing it on.”