This intuitive site presents the entire line of Elizabeth Arden products. It's proof that a site's success depends heavily on the ease with which people can access information. Although there's nothing particularly innovative about the interface, it is simple and elegant. More importantly, though, the hierarchy of information is clear and consistent, which makes moving in-and-out of sections effortless.

• It provides a great structure for the extensive, and probably still growing, Elizabeth Arden brand to shine.

• The extensive line has been divided into three easy to view sections (Skincare, Fragrance, Color) each with it's own hierarchy.

• Although Flash vignettes were used to highlight new products, the dominant asset throughout the site is the product imagery.