For Enigma’s new site, the Swiss strategic design agency took the idea of a classic site that showcases its story and services and combined it with artful micro-animations, clean web fonts and bold colors. The eye-catching site helps represent Enigma’s new position as a full-service strategy and design agency, including these new departments with its previous offering as a marketing and communication agency. A minimal navigation menu represents Enigma’s observation that the rise of mobile devices has reduced websites’ reliance on navigation bars. “Now that we’re used to scrolling with our fingers on mobile devices, we scroll everywhere and click on stuff that looks interesting,” says senior campaign strategist Romain Pittet. “Once we A/B test the navigating habits on our website, we might dump our navigation bar in the near future!”