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This interactive platform provides a one-stop site for learning about every show, game and special event on ESPN. Developed to satisfy existing fans and attract new ones, this multimedia experience—built around video clips, show stills and a dynamic programming guide—does a great job hooking the tech-savvy, broadband-enabled audience. With its unique features and functionality, we’re certain that it’s the comprehensive program guide that keeps people coming back.

• Using XML feeds and a database of zip codes for local cable providers, the Flash front-end delivers all program information, allowing visitors to see air times for each specific time zone and cable provider.

• After being live for just seven months, ESPNTV.com is receiving approximately 50 percent more visits per month than the pre-existing program pages.

www.espntv.com

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