Responses by Nobuaki Honma, designer and developer, Garden Eight.
Background: This is a special website for MASS Series “SUMI LIMITED,” a new furniture line from the interior and lifestyle brand FIL. MASS Series “SUMI LIMITED” features a contrast between different materials, combining steel frames with charred cedar inspired by the “inky black” landscape of noyaki, the traditional controlled burn of the grasslands in Japan’s Aso region that preserves native biodiversity.
Favorite details: I spent the most time on making seamless transitions and smooth animations. I did fine-tuning to express the quality of SUMI LIMITED’s material. I wanted to make the site feel natural and comfortable without being too decorative.
The key effect is incorporating an abstract fade and curvature. Each element is designed to remind us of nature, such as “flames,” “wind” and “clouds,” each of which are reflected by SUMI LIMITED.
Challenges: Rendering elements that might appear to be 2-D in 3-D space. This was to implement seamless transitions and animations, while still providing performance that doesn’t detract from the experience. Compared to conventional sites, this process allows for a richer presentation.
Special navigational features: Since the number of products on this special site is fixed, I designed the navigation to link directly to products on the menu. With a mouse wheel, the products flow one after another, just like a catalog on the web.
Technology: I developed the site with Webpack, using libraries such as three.js, GSAP, barba.js, as well as some original libraries. I used WordPress as a CMS and tried to speed up the static delivery process with Simply Static.