Responses by Lewis Webber, chief executive officer, Fleava Digital Agency.
Background: We wanted to expand our line of services to cover 360-degree digital marketing and branding, and rebrand our image to attract corporations and enterprises. The key success of the site will be to gain the audience’s trust and deliver the right image for our company.
Favorite details: The microinteractions and details that are not too exposed. They’re just an extra “wow factor” if users explore the site deeper, giving them small surprises as they go. We also like the minimalist aspect of the site—not too much, yet still an enhanced experience.
Challenges: We wanted to gain the trust of our target audience, which are corporations and enterprises while at the same time showcase our capabilities—as our website will be their first impression. We don’t want to look too playful but also not too stiff. The key success will be finding the white space in between. The web performance and SEO are also contributing factors to the site’s success.
New paradigms: Less is more. We still believe in simplicity. It’s about combining both aesthetics and functionality. Nowadays, there are a lot of websites that showcase the creator’s capabilities by adding too many animations and interactions, too much artistic design and so on; however, they forget the most important thing: being functional.