Responses by Helena Nattrass, marketing manager, Found Studio
Background: Found is a creative studio specializing in high-end film production and 3-D motion design. Celebrating our tenth year, we launched a new site to showcase our award-winning work and promote our expertise to brands, agencies and artists across the world of advertising. With the help of creative brand agency, Studio Output, we created the site to be the center of Found’s repositioning in the industry. It narrows the focus of the studio’s offering to high-end film production and 3-D motion design.
Highlights: Its minimalism. Found is a lean and refined studio with a sharp eye for design and visual storytelling—the new website was designed and built to reflect just that.
Challenges: Cutting down the content! We have so much to share, and we had to be ruthless in what work to showcase. Labs—our creative pool of WIP and RND projects—helped us with this. Labs is a great place to find some of the ideas we’re playing with, without intruding on the core cases of the homepage.
Favorite details: The homepage—with its full-screen splash reel upon opening. It is sleek, clean and animated enough to make navigation really enjoyable.