This custom-built configurator, a combination of dynamic data and interactive Flash, enables customers to custom-design handbags. From start to finish, the process of learning about the company and designing and purchasing a bag is simple and, more importantly, fun. The process allows for an infinite number of pattern and color combinations; visitors can create custom bags that they're almost guaranteed not to see on anyone else's shoulder. Our only words of advice: Have a general idea of what you want, because the possibilities seem endless.

• Creating a custom bag  is a logical, five-step process with the ability to edit decisions along the way.

• The Shopping Cart is hidden until a product is added to it, at which point it drops into a position where it's difficult to overlook.

• Press about the new site has been so positive that sales are increasing every quarter.