A dairy nutrition company based in New Zealand, Fonterra is built on the fundamental belief that dairy has the power to innovate the industry. Wanting to share how it's spread the goodness of dairy through branding, farming and processing operations across the world, Fonterra turned to the agencies Gladeye, MediaCom and Colenso BBDO for help creating a colorful website.
Auckland, New Zealand–based Gladeye was the main agency in charge of building and delivering the concept, design and content to create “From Here to Everywhere.” In under a month, Gladeye took traditional linear and static design approaches while also incorporating large assets and hi-resolution maps to optimize site performance. Gladeye was able to create a realistic 3-D world filled with floating clouds and interactive pins, that take users into the stories of Fonterra. Users can not only pick and choose the stories to read, but they also can interact with the globe and spin it however they like.
The site has been successful not only as a content hub, but also as an educational tool that teaches students about the influence that New Zealand dairy has on the global stage.